Kevin Neaverson joins First Line Ltd. as Commercial Director

Updated: 26 February 2025

First Line Ltd. has welcomed Kevin Neaverson, who joins as Commercial Director, helping to further strengthen customer-centric relationships and drive the company’s ambitious growth strategy.

Neaverson is a familiar face within the automotive aftermarket, bringing more than 30 years’ experience to the role, working within a variety of leadership roles throughout the supply chain.

He will use and share his extensive expertise to effectively engage with First Line’s current customer base, while helping to promote its comprehensive portfolio and solutions to the wider aftermarket.

With his in-depth understanding of First Line’s business goals and initiatives, Neaverson is well positioned to build on his aftermarket relationships to support the company’s revenue growth and drive profitability.

He will be responsible for analysing marketing trends and will use his vast industry exposure to implement First Line’s commercial strategy, oversee key business areas and ensure the business remains competitive and customers are supported at every level.

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