By Jenni Wirtz | 1 September, 2024
Automotive aftermarket specialists First Line Ltd., will be presenting its extensive range of high-quality aftermarket parts and components at Automechanika Frankfurt, taking place from 10th – 14th September 2024.
With 50,000 references available over its three brands, First Line Ltd., located in Hall 5.1, Stand A10, ensures that visitors will find parts to meet their specific requirements, reinforcing its position as a leading solution provider in the automotive aftermarket.
First Line's stand will feature a variety of product displays, providing visitors with an opportunity to see the quality and breadth of its offerings firsthand. Showcasing its 120 years of heritage, First Line’s stand design will prominently feature it’s Borg & Beck brand, which dominates export sales and specialises in passenger cars (from classics to modern day applications), hybrids and electric vehicles (EVs), as well as light commercial vehicles.
The complete Borg & Beck portfolio has over 65 product ranges and is known for its premium standards and comprehensive range of products, including Braking, Clutch, Filters, Cables, Wiper Blades and Driveline components.
Highlights at the exhibition will include its Steering and Suspension components, one of the most comprehensive offerings in the aftermarket, with each part fully tested and quality checked to guarantee they match OE technology.
Another key focus is its Braking and Clutch products, featuring the Borg & Beck brand, which is known for its precision engineering and comes with a comprehensive warranty for added peace of mind.
First Line Ltd. will also be promoting it’s CV & Driveshaft range that was launched last year. With more than 570 CV Joints and over 690 Driveshafts now available from the aftermarket specialist, including more than 860 CV Boot Kits covering over 26,000 applications, customers can rest assured that they can access a comprehensive driveline solution from First Line Ltd.
Additionally, First Line will showcase advanced filtration solutions and cooling systems designed to ensure optimal vehicle performance.
Kelvin Olds, Product Director at First Line Ltd., said: “Our mission is to supply premium quality products to the global automotive aftermarket. With rigorous in-house testing and a dedication to being 'first to market,' we ensure that customers have access to a vast range of reliable and high-performing parts, as part of our commitment to providing comprehensive solutions to the automotive industry. Whatever you need, we most likely have parts to meet your requirements.”
Visitors to First Line Ltd.'s stand will be able to engage with its global Sales and Technical team and gain insights into the benefits of using high-quality First Line and Borg & Beck products.
The company’s comprehensive portfolio can also be accessed by application or cross-reference at webcat.firstline.co.uk or alternatively at webcat.borgandbeck.com.
Visitors to Automechanika Frankfurt can book a specific date and time to attend the First Line stand at https://www.borgandbeck.com/Exhibitions.
Furthermore, motor factors and their garage customers can stay up to date with the company’s latest new-to-range parts by subscribing to email updates at www.firstlineltd.com/subscribe.
For more information about the premium quality products available from First Line Ltd., speak to the sales team at 01869 248484 or visit www.firstlineltd.com.