WELCOME TO FIRST LINE

First Line Ltd. is an established world-wide supplier, with over 35 years' experience supplying premium quality automotive components to the vehicle aftermarket. The comprehensive portfolio offers an extensive range of over 37,000 references of Chassis, Engine and Braking components for all makes of vehicle.
It's the strong long-standing relationships that First Line has with its manufacturing partners that enables us to offer a consistent level of premium quality products, and more importantly, it's the robustness of the internal processes and experience of the staff that means that what is supplied is going to be perfect for application.
"Distributors from all over the world trust in First Line Ltd to deliver the largest possible range of premium quality products, combined with the best levels of availability, backed up by exceptional customer service enabling them to service their customers with a hassle free and profitable brand" Dan Joyner – Managing Director

37,000+

STOCKED PRODUCTS

60+

PRODUCT LINES

70+

COUNTRIES SUPPLIED

GLOBAL DISTRIBUTION

With our headquarters located in Oxfordshire, England, and with strategic sales and logistics locations across the globe, our products are being supplied to to more than 70 different countries, effectively over half the motoring world.
It's a firm belief that local availability and local representation is the key to success, therefore through our internationally positioned distribution hubs and sales representatives, accessing our brands is easier than ever before, no matter where in the world you are.
Whether you want to be a distributor or simply want to place an order, our team of experts are on hand to ensure you get the very best customer service and are able to purchase products you need in optimum time.

QUALITY CONTROL AND SPECIFICATION

We take important steps to ensure that the products supplied are of the highest quality, a quality that is representative of our brands' position in the market. We understand every aspect of the products we supply and will always provide customers with as much technical information and support as they need.
A significant investment has been made to build an on-site technical facility that enables the specification, testing, comparison and inspection of products, especially pre-introduction.
Before a product is introduced and catalogued, it is subjected to extensive quality control processes to approve the quality of product and application. Distributors can have total peace of mind when associating themselves with our brands that what's in the box won't let them or their customers down.

EXCELLENT AVAILABLITY

Success depends on the ability to supply and at First Line Ltd we pride ourselves on maintaining a consistently high order fill and first-time pick rate. Distributors all over the globe depend on this unique ability to maintain an average 98% order fill, across all 60 product lines, which can only be achieved through investment in stock, systems, and logistics solutions.
In our 16,000m2 logistics centre in Banbury we manage over 37,000 individual references which enables us to fulfil demand for our First Line, Borg & Beck and Key Parts brands. With over 40,000 picking locations, 8,500 pallet locations and 7 docking and loading bays, we have a sustainable solution that enables us to receive stock efficiently, get it on the shelf and make it available for sale in optimum time.

AWARD WINNING COMPANY

First Line Ltd is a family owned business that has been operating for over 35 years. We pride ourselves on being able to offer our customers the largest possible range of premium quality products, combined with the best levels of availability and exceptional customer service that only a family run business can provide.
With this commitment in mind, each and every member of our staff are dedicated to supporting customers with anything they may need, whether that's detailed analysis, local support, technical assistance and marketing solutions. The personal service that we provide has not gone unrecognised and is acknowledged through the extensive awards that have been won throughout the years.

MARKET LEADING ONLINE CATALOGUE

Crucial to any parts supplier is the accuracy of the cataloguing. We are 100% committed to ensuring that the cataloguing of all our products is leading in terms of accuracy. It doesn’t matter how great the products are if you can't accurately link them to an application and this is why we invest heavily in ensuring that the research and data mapping is carried out to a consistently high standard.
A team of data people work daily to ensure that the vehicle data is maintained, and that all necessary information required to correctly identify the product is easily viewable so that distributors can confidently supply our products, minimising the need for sending out multiple parts. To further aid the efficient identification of many product groups, we have added technical layout drawings and 360° imagery, which has been shown to reduce the look-up time significantly.
All products can be identified clearly in our leading web catalogue, plus we are a certified supplier to MAM AutoCat and TecDoc.

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